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Online Advertising Drives Offline Sales:
Data shows that online ads have value beyond immediate conversions. 'Online to Store' experiments help advertisers uncover the effect online advertising has on offline sales. In these controlled studies, Google partners with clients and vendors to test in-store sales lift, return on ad spend and other ad metrics. This video highlights a sample of findings that prove in-store sales for promoted products and categories and the halo effect this can have on general in-store sales.